“Turning waste into materials to make our products is one of the best ways to reduce waste and the environmental impact. Join our journey ”.
This is the phrase that Nike uses to present its new project
"VAPORMAX 2020 FLYKNIT" the sports giant is proud to introduce their latest innovation designed for a more sustainable world;
“Discover our latest innovation, designed with inspiration from sustainability. Nike Air VaporMax 2020 Flyknit is made for at least 50% of its weight from recycled material and with technology FlyEase, which invites all athletes to take part in our Move to Zero journey."
It is really very encouraging that important companies like NIKE are tackling the problem of waste with conscience and concrete actions, using them to create innovative and sustainable yarns such as Nike Flyknit which "is made with the utmost precision and an average of 60% less waste than to traditional uppers. For the production of Flyknit, 31 million bottles of water were used from landfills only in 2019.